Marketing
Top Marketing Stories from MIT Sloan Management Review Middle East
More Marketing Stories from MIT Sloan Management Review Middle East
AI and Machine Learning
Meta Signals Shift Toward Paid Features With Subscription Tests Across Its Apps
The company plans paid tiers across Instagram, Facebook, and WhatsApp, signaling a broader shift beyond ads.
MITSloan ME Editorial
Customers
Saudi Arabia Nears Universal Internet Adoption, GASTAT Survey Shows
What Saudi Arabia’s internet usage patterns reveal about digital maturity.
MITSloan ME Editorial
AI and Machine Learning
Meta Leans on AI to Revive Marketplace’s Appeal Among Young Adults
The Facebook parent company is also testing AI-assisted chat between buyers and sellers.
MITSloan ME Editorial
Featured
Three Ways Brands Can Combat Information Overload and Skepticism
When conventional advertising can’t cut through the clutter, marketers must get out of their comfort zones.
David Aaker
Customers
We’re aiming for customer experience utopia: e& UAE CEO Masood M. Sharif Mahmood
Masood M. Sharif Mahmood, CEO, e& UAE, on building a CX model where human insight and AI intelligence work hand in hand.
MITSloan ME Editorial
Digital Marketing
Build the Bond: How Marketing Teams Double Down on AI Tools and Data-Driven Experimentation
From AI adoption to ever-changing algorithms, Middle East marketing experts discuss why a culture of continuous learning is key to staying ahead in a fast-moving digital landscape.
Hannah Jo Uy
Digital Marketing
The New Challenges of Brand Management
In the digital age, brand is signaled by marketers, but meaning is cocreated with consumers.
Marcus Collins
Customers
Cutting Last-Mile Delivery Costs
New tactics can boost profitability and satisfaction with subscription services.
Stanley Frederick W.T. Lim
Marketing
The Pitfalls of Nickname Branding
New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing.
Zhe Zhang and Matthew Thomson
Customers
What Brands Can Do to Power Next-level Customer Experience in the Middle East
CX leaders and innovators at the Customer Centricity Summit 2024 discussed emerging trends, roles, and strategies shaping CX in the Middle East.
Jennifer George
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