To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

Knowing your strengths is the basis of building long-term customer relationships where value is cocreated between seller and buyer.

For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage.

Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.

From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

Burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding.

In competitive markets, shared values positively influence customer choice and increase loyalty.

Not every customer is an asset to your company, but determining who to cull — and how — can be a challenge.

Omnichannel retailers can extend their customer engagement and logistics capabilities via nontraditional sales and fulfillment locations.