From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

Burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding.

In competitive markets, shared values positively influence customer choice and increase loyalty.

Not every customer is an asset to your company, but determining who to cull — and how — can be a challenge.

Omnichannel retailers can extend their customer engagement and logistics capabilities via nontraditional sales and fulfillment locations.

Marketers have long benchmarked their budgets against their peers’ spending. But it’s time to seek better metrics than the average budget.

To define what baseline result you’re after — that is, what action you want people to take after they walk away from your talk — it helps to know your audience.

Brand managers need to stop guarding and start enabling in the generative AI age. Use these lessons to safely cocreate with consumers.

When your product is a beloved classic, how do you update it to attract new customers?