Five Essentials for Marketing Performance Measurement Systems

Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement.

Businesses across all sectors, not just research-intensive industries, can benefit from innovations at science-heavy startups.

Companies that modularize and externalize their best capabilities are in a strong position to seize unexpected opportunities.

The intimate surveillance afforded by biometric technologies requires managers to consider negative impacts on privacy and human dignity.

A hybrid approach that combines human knowledge and machine learning delivers better results for mission-critical simulations.

For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.

Experts highlight that successful AI adoption depends on knowing when and where to deploy these technologies.

Many leaders want to be allies and teach their teams to do the same but are confused or overwhelmed by the advice out there. Use this framework to focus on your top goals.

As Middle Eastern countries ramp up their data protection laws, how can companies tackle growing compliance while safeguarding against breaches?

Resistance to external ideas hinders innovation. The right incentives can open minds.