Data, AI, & Machine Learning
Five Essentials for Marketing Performance Measurement Systems
Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement.
Rob Angell, Adam Sharp, and Tom Chapman
Top Data, AI, & Machine Learning from MIT Sloan Management Review Middle East
Data, AI, & Machine Learning
How Human-Informed AI Leads to More Accurate Digital Twins
Pushkar P. Apte and Costas J. Spanos
AI and Machine Learning
How Scotiabank Built an Ethical, Engaged AI Culture
Thomas H. Davenport and Randy Bean
AI and Machine Learning
Do You Really Need a Chief AI Officer?
Michael Wade, Anja Lagodny, Ann-Christin Andersen, Corinne Avelines, and Achim Plueckebaum
AI and Machine Learning
When Generative AI Meets Product Development
Tucker J. Marion, Mahdi Srour, and Frank Piller
More Data, AI, & Machine Learning from MIT Sloan Management Review Middle East
Analytics & Business Intelligence
Five Essentials for Marketing Performance Measurement Systems
Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement.
Rob Angell, Adam Sharp, and Tom Chapman
Data, AI, & Machine Learning
How Human-Informed AI Leads to More Accurate Digital Twins
A hybrid approach that combines human knowledge and machine learning delivers better results for mission-critical simulations.
Pushkar P. Apte and Costas J. Spanos
Data, AI, & Machine Learning
Is Legacy AI Dead? Experts Discuss the Future Amidst the Rise of Gen AI
Experts highlight that successful AI adoption depends on knowing when and where to deploy these technologies.
Liji Varghese
AI and Machine Learning
How Scotiabank Built an Ethical, Engaged AI Culture
This Canadian bank has become known for developing AI tools that are both innovative and responsible.
Thomas H. Davenport and Randy Bean
AI and Machine Learning
Do You Really Need a Chief AI Officer?
The right answer depends on the strategic importance and maturity of AI in your company.
Michael Wade, Anja Lagodny, Ann-Christin Andersen, Corinne Avelines, and Achim Plueckebaum
AI and Machine Learning
When Generative AI Meets Product Development
From ideation to user testing, large language models are allowing companies to explore more ideas and iterate faster.
Tucker J. Marion, Mahdi Srour, and Frank Piller
AI and Machine Learning
Preparing Your Business for AI Today, Tomorrow and Beyond
Collaboration between government and businesses is critical to ensure people’s skills are -market-relevant and future-proofed.
Bill Farrell
Analytics & Business Intelligence
Six Signs of a Successful Chief Experience Officer
A winning CXO plays a crucial role in influencing customer satisfaction and company success.
Amelia Dunlop
AI and Machine Learning
How LLMs are Shaping Enterprise-Scale Applications
By implementing structured frameworks such as AI agents, integrating structured prompts, and incorporating human interaction patterns and guardrails, businesses can navigate LLMs' creative potential while ensuring reliability.
Liji Varghese
AI and Machine Learning
Will AI Help or Hurt Sustainability? Yes
AI has the potential to help address societal problems like climate change, but challenges like high energy consumption threaten to negate its benefits.