Customers

To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

Knowing your strengths is the basis of building long-term customer relationships where value is cocreated between seller and buyer.

From virtual snowstorms to golden locker boxes, today’s thriving stores feature experiences shoppers can’t get online. Consider five successful tactics.

In competitive markets, shared values positively influence customer choice and increase loyalty.

Not every customer is an asset to your company, but determining who to cull — and how — can be a challenge.