From AI adoption to ever-changing algorithms, Middle East marketing experts discuss why a culture of continuous learning is key to staying ahead in a fast-moving digital landscape.
In the digital age, brand is signaled by marketers, but meaning is cocreated with consumers.
The retailer is using immersive commerce — a form of online shopping that combines VR with 3D visualizations and gamification — to connect with the next generation of shoppers.
For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.
Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.
