Digital Marketing
The New Challenges of Brand Management
In the digital age, brand is signaled by marketers, but meaning is cocreated with consumers.
Marketing
Latest
Customers
Cutting Last-Mile Delivery Costs
New tactics can boost profitability and satisfaction with subscription services.
Stanley Frederick W.T. Lim
Marketing
The Pitfalls of Nickname Branding
New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing.
Zhe Zhang and Matthew Thomson
Customers
What Brands Can Do to Power Next-level Customer Experience in the Middle East
CX leaders and innovators at the Customer Centricity Summit 2024 discussed emerging trends, roles, and strategies shaping CX in the Middle East.
Jennifer George
Customers
CX Awards Winners 2024: Travel & Hospitality
The 2024 CX Awards spotlighted exceptional achievements within the Travel and Hospitality sector, recognizing organizations that have set a benchmark in delivering outstanding customer experiences.
