Marketing

WPP lifts India’s ad growth outlook as retail media scales rapidly and AI-led buying reshapes digital spending priorities.

The information technology minister told Parliament that fake news and AI-generated deepfakes are a “serious threat” and said draft rules will mandate faster takedowns and clear labelling of synthetic media.

Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.

Jill Kramer will take over from longtime marketing head Raja Rajamannar, as Mastercard sharpens focus on data-driven media and personalization.

While AI can predict behavior and personalize at scale, true loyalty still depends on human empathy and emotional understanding, said marketing leaders at the Bengaluru edition of the Strategy Shift Forum