Data, AI, & Machine Learning
GenAI Is Changing the Way India Inc Connects With Customers
The shift from broad campaigns to individual journeys is redefining consumer engagement in India’s digital economy.
Marketing
Latest
Customers
Three Ways Brands Can Combat Information Overload and Skepticism
When conventional advertising can’t cut through the clutter, marketers must get out of their comfort zones.
David Aaker
Leadership
JLR’s Incoming CEO Shrugs Off Trump’s Swipe at Rebrand
Jaguar Land Rover’s P.B. Balaji says customer response, not political commentary, will guide the company’s brand strategy, brushing off Trump’s 'Woke' jibe.
MIT SMR Editors
Analytics & Business Intelligence
AI May Check You In, but Hospitality Is Still for the People, by the People
Dilpreet Singh, who leads Loyalty, CRM and Partnerships at ITC Hotels, makes the case for emotional relevance over digital noise in an industry built on human connection.
Mishika Bangia, Kaumudi Kashikar Gurjar
Digital Marketing
The New Challenges of Brand Management
As consumers recognized the provenance of products that bore a particular legal mark, they began using these marks as a guide for quality to aid their product selection process
