The consumer products company is using generative AI for the full innovation cycle, from synthesizing consumer insights and highlighting unmet consumer needs to suggesting new product concepts.
Use these questions to empower teams to design products for more diverse populations.
Three new insights about Lego Group’s open innovation practices highlight the benefits of integrating customer communities into product development operations.
New machine learning technologies offer potential value creation through sound detection, analysis, and creation.
A study of writer’s block may explain why some people find it hard to build on initial creative successes.
