GITEX Editions
Top GITEX Editions Stories from MIT Sloan Management Review Middle East
More GITEX Editions Stories from MIT Sloan Management Review Middle East
Data, AI, & Machine Learning
Reinventing e& from the Inside: Khalifa Al Shamsi’s Framework for Scale and Trust
Once the region’s archetypal telecom operator, e& has been quietly remaking itself into a global technology group.
Moushmi Sinha
GITEX Editions
Sustaining Innovation and Customer-Centricity in Digital Age
In this interview, e& UAE CEO Masood M. Sharif Mahmood discusses the company's transformation into a leading tech brand, emphasizing AI, data analytics, and their impact on customer experience CX and brand strength.
Liji Varghese
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