Featured
Three Ways Brands Can Combat Information Overload and Skepticism
When conventional advertising can’t cut through the clutter, marketers must get out of their comfort zones.
Marketing Strategy
Latest
Digital Marketing
Build the Bond: How Marketing Teams Double Down on AI Tools and Data-Driven Experimentation
From AI adoption to ever-changing algorithms, Middle East marketing experts discuss why a culture of continuous learning is key to staying ahead in a fast-moving digital landscape.
Hannah Jo Uy
Digital Marketing
The New Challenges of Brand Management
In the digital age, brand is signaled by marketers, but meaning is cocreated with consumers.
Marcus Collins
Marketing
The Pitfalls of Nickname Branding
New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing.
Zhe Zhang and Matthew Thomson
Customers
What Brands Can Do to Power Next-level Customer Experience in the Middle East
CX leaders and innovators at the Customer Centricity Summit 2024 discussed emerging trends, roles, and strategies shaping CX in the Middle East.
Jennifer George
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