Marketing Strategy

The Supreme Court takes up challenges to an antitrust penalty as judges question consent, market power and the commercial use of user data

The joint study examines how Indian enterprises are translating the Digital Personal Data Protection Act into operational controls, risk frameworks, and strategic decision-making.

WPP lifts India’s ad growth outlook as retail media scales rapidly and AI-led buying reshapes digital spending priorities.

Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.

While AI can predict behavior and personalize at scale, true loyalty still depends on human empathy and emotional understanding, said marketing leaders at the Bengaluru edition of the Strategy Shift Forum