Leading Change

Enthusiasm plateaus. Training gaps. AI shaming. Pharma giant Novo Nordisk faced and beat all these challenges while growing generative AI tool usage.

e&'s transformation reveals key lessons in strategic reinvention, brand disruption, and proactive leadership, offering valuable insights for legacy organizations navigating change.

Are challenges like communication and culture puzzling you? Start the new year strong with leadership advice from MIT SMR experts.

The CDO's role has evolved from data oversight to leading transformation, with strategic leadership, collaboration, and innovative frameworks driving significant business value.

In this interview, e& UAE CEO Masood M. Sharif Mahmood discusses the company's transformation into a leading tech brand, emphasizing AI, data analytics, and their impact on customer experience CX and brand strength.