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A significant share of Celonis users is based in India, largely through the country’s robust ecosystem of Global Capability Centers (GCCs).

At MIT SMR India’s Strategy Shift Forum, behavioral scientist Patrick Fagan will explain why brands often fail at personalization—and how they can fix it by applying principles of behavioral science to the design of AI systems, not just their output

The Excel spreadsheet era asked, “What happened?” The dashboard era asked, “Why did it happen?” The vibe era asks, “What insights emerge if we explore together?” Consider the gains that real-world companies are already making.

Scan any recent headline about Gen Z at work, and you’ll find familiar themes: toxic cultures called out, quiet quitting, burnout, and the need to prioritize mental health.

From visionaries redefining AI to strategists reshaping industries, meet the voices who will drive the conversation at the inaugural Strategy Shift Forum