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Thomas Cherian explains how platform thinking, data, and strategic partnerships are redefining customer experience at Commercial Bank of Dubai.
The UAE has positioned itself as one of the world’s most dynamic environments for digital banking innovation. In the second episode of Architects of Transformation, a video series by MIT Sloan Management Review Middle East in partnership with du Tech, Thomas Cherian, Chief Information Officer at Commercial Bank of Dubai (CBD), explains how national infrastructure, diversity, and leadership create ideal conditions for transformation.
Advanced 5.5G networks, a digitally mature and multicultural population, and strong alignment with government-led digital and AI initiatives have collectively accelerated innovation across the financial sector.
Shifting From Products to Platforms
CBD recognized early that traditional banking products no longer provide sustainable differentiation. Instead, customer experience has become the defining competitive advantage. This insight drove a fundamental shift in CBD’s operating model, from a product-centric organization to a platform-centric one.
Today, the bank designs services around customer needs, with technology acting not just as an enabler but as an accelerator of growth, agility, and engagement.
What Platform Thinking Means in Practice
Platform thinking at CBD is grounded in modular, API-enabled architectures that support seamless integration with fintechs and third-party partners. This ecosystem-based approach enhances flexibility, improves service reliability, and enables more comprehensive data collection and analysis. By leveraging these insights, CBD can better understand customer intent and deliver more personalized, responsive services across digital touchpoints.
Rethinking Legacy as a Strategic Asset
Modernizing legacy systems was a critical part of CBD’s transformation journey. Rather than viewing legacy technology as a constraint, Cherian sees it as a valuable repository of data and business logic that has been built over decades.
In 2023, CBD launched a technology strategy refresh, beginning with the modernization of its integration layer to make it cloud-native and API-enabled. Systems of engagement and systems of record were then upgraded in parallel, enabling the bank to modernize its operations without disruption.
Building a Secure and Scalable Hybrid Cloud
A strategic partnership with du Tech enabled CBD to implement a hybrid cloud model tailored to the needs of a regulated financial institution. While the bank had already adopted public cloud services, core systems were migrated to a private cloud infrastructure to ensure scalability, security, and data sovereignty.
As a leading provider of sovereign cloud services in the UAE, du Tech played a key role in supporting CBD’s innovation agenda while maintaining trust and compliance.
Customer Experience as the Ultimate Differentiator
CBD’s digital transformation extends beyond onboarding to encompass the entire customer lifecycle—from acquisition to ongoing servicing. Continuous process reengineering, iterative development, and constant feedback loops are now embedded into everyday operations.
In a highly competitive market, this relentless focus on experience has become CBD’s primary differentiator, translating into strong business outcomes, including 21 consecutive quarters of net profit growth.
A Blueprint for Banking Transformation
CBD’s journey shows that successful digital transformation is not about discarding the past, but about modernizing it thoughtfully. By combining platform-based design, data-driven decision-making, strategic partnerships, and strong leadership alignment with national priorities, Commercial Bank of Dubai offers a compelling blueprint for how banks can thrive in the UAE’s rapidly evolving digital economy.



