Strategy

Research reveals that a focus on finances is no substitute for creating customer value when a company is struggling.

Companies are adopting a new communications strategy: publicly disclosing unflattering information about lapses and misdeeds. New research indicates that doing so is effective for building trust.

Capitalizing on big opportunities and solving systemic problems will require organizations to come together to develop strategies as a group.

How companies use competitive insight exercises to craft a strategic plan that anticipates rivals’ moves.

How P&G assessed the digital marketing ability of its managers to achieve transformation success.