![Acing Value-Based Sales](https://www.mitsloanme.com/wp-content/uploads/2024/07/Acing-Value-Based-Sales--382x255.jpg)
Customers
Acing Value-Based Sales
To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.
To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.
Executives often fear that they’ll lose control and speed by engaging employees in strategic planning. But here’s a new playbook that works.
To succeed, digital health platforms must shift their approach in three key areas.
Strategic planners are often blind about how the future will challenge their status quo. A scenario-planning mindset can help them see what they’re missing.
Leaders can shift their organization’s culture to better translate strategy into behavior and reinforce change priorities.