Do your marketing metrics truly support your company’s strategic goals? If you’re puzzling over the right set of metrics, focus on continuous improvement.
For social media marketing, many companies gravitate to big-name endorsers. But there are good reasons to get “nano influencers” into the mix.
Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.
An early-stage company requires a different organizational structure than a mature one. Marketing leaders must adapt their teams and strategies accordingly.
Data-driven personalization is coming to businesses across all industries, not just tech giants.
