Marketing

While priorities and challenges remain steady themes for marketers and their organizations, they vary by local geography and company.

With a focus on execution, leaders drilled into how to move AI from pilot to production by governing autonomy, aligning data and delivery, and training teams for speed and scale at the Bengaluru edition of the Strategy Shift Forum.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

An early-stage company requires a different organizational structure than a mature one. Marketing leaders must adapt their teams and strategies accordingly.

Data-driven personalization is coming to businesses across all industries, not just tech giants.