Jonathan Knowles is the founder of the advisory firm Type 2 Consulting. Russell Baris is president of eLumindata, a data science firm in Westport, Connecticut. B. Tom Hunsaker is on the strategy and leadership faculty at Arizona State University’s Thunderbird School of Global Management. Richard Ettenson is a professor and the Kieckhefer Fellow of Global Marketing and Brand Strategy at Thunderbird.
Author, MIT Sloan Management Review Middle East