Strategy

It’s time for leaders to name, normalize, and manage employees’ experience of feeling like pretenders.

“The Emirates: The Startup Capital of the World” campaign will unite over 50 incubators, accelerators, and strategic partners across public and private sectors.

What makes the region attractive is its booming tech ecosystem, supportive regulatory policies, and access to global capital.

With this collaboration, the fintech innovators aim to address the complexity of fragmented payment infrastructures that businesses in MEA face.

Sustained performance requires a company purpose that is validated in the market.