Culture
The Role of Culture in Enabling Change
Leaders can shift their organization’s culture to better translate strategy into behavior and reinforce change priorities.
Strategy
Latest
Strategy
Design Your Marketing Organization to Fit Your Company’s Growth Stage
An early-stage company requires a different organizational structure than a mature one. Marketing leaders must adapt their teams and strategies accordingly.
Kimberly A. Whitler and Jonathan Metrick
Strategy
Identify Critical Roles to Improve Performance
Putting strategy into play requires knowing your organization’s crucial roles and making sure your best talent occupies them.
Boris Groysberg, Eric Lin, Abhijit Naik, and Sascha L. Schmidt
Strategy
Do Consumers See Your Business as a Force for Good?
A national survey finds that most consumers think businesses can — and should — prioritize environmental sustainability alongside profitability.
Cynthia E. Clark
Strategy
The Myth of the Mainstream
Chasing the mass market is a losing proposition for marketers in a polarized culture. Allying with the subculture that loves you is the best way to drive brand success.
