When individuals trust that a company is using their data responsibly, they are willing to share more data, enabling the company to increase its customer engagement.
Those that succeed with this difficult work break it into three stages, each with its own guiding metrics.
Changing how leaders make decisions takes time. But it's faster and easier with a systematic approach and strategic use of big data analytics.
These developing issues should be on every leader’s radar screen, data executives say.
A new book reviewing 1,000 years of technological progress reveals how it benefits entrenched interests.
