Report

​Based on over 18,000 user interactions, the study identified nearly 700 cases of AI acting against user intent.

While priorities and challenges remain steady themes for marketers and their organizations, they vary by local geography and company.

Based on interviews through December 2025 with over 80,000 users across 159 countries, the findings capture a nuanced snapshot of how people perceive AI—the good, the underwhelming, and its potential.

An Interpol report reveals that since 2024, the number of fraud notices and diffusions has risen by 54%, with the majority issued by European member countries.