![Know Your Own Strength](https://www.mitsloanme.com/wp-content/uploads/2024/07/Know-Your-Own-Strength--382x255.jpg)
Crisis Management
Know Your Own Strength
Knowing your strengths is the basis of building long-term customer relationships where value is cocreated between seller and buyer.
Knowing your strengths is the basis of building long-term customer relationships where value is cocreated between seller and buyer.
Not every customer is an asset to your company, but determining who to cull — and how — can be a challenge.