Innovation Process

AI boosts individual creativity but narrows collective idea diversity. Four studies reveal why, and what managers can do about it.

When everyone has access to the same idea-generation engine, your remaining edge is the insight that tells you where to point your business. GenAI can surface data and patterns that help you see it.

Collaborators who begin with an ambiguous problem may get better innovation results than teams that define a problem at the outset.

Spotting structural similarities between unrelated concepts can help leaders break out of mental ruts and spark innovation.

IKEA didn’t give up on drones for inventory management after pilots fizzled — it came up with a better approach for testing new technologies.