e&

Once the region’s archetypal telecom operator, e& has been quietly remaking itself into a global technology group. In an expansive conversation with Khalifa Al Shamsi, the executive leading both e& life and e& international, the company’s strategic logic, regional ambitions, and the tensions of scaling in a fragmented global market come into sharp relief.

e&'s transformation reveals key lessons in strategic reinvention, brand disruption, and proactive leadership, offering valuable insights for legacy organizations navigating change.

Ali Al Mansoori, Group Chief People Officer of e& shares his thoughts on the future of work, the challenges of fostering innovation, and the importance of building people-centric organizations.