Customer Experience

Masood M. Sharif Mahmood, CEO, e& UAE, on building a CX model where human insight and AI intelligence work hand in hand.

In this interview, e& UAE CEO Masood M. Sharif Mahmood discusses the company's transformation into a leading tech brand, emphasizing AI, data analytics, and their impact on customer experience CX and brand strength.

The BFSI transformation is creating a symbiotic loop where industry is driving customers and vice versa – one that is creating an infrastructure for modern, mobile-first commerce – driven but not limited to payments.

Quality and integrity have become pressing issues as more companies rely on data to support better decisions. From governance to best practices, what should businesses consider in the race to stay ahead?

Knowing your strengths is the basis of building long-term customer relationships where value is cocreated between seller and buyer.