Nutanix and Pure Storage Launch Integrated Full-Stack Virtual Infrastructure
The partnership reflects a broader industry push away from tightly coupled virtualisation ecosystems.
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Nutanix and Pure Storage have announced the general availability of a jointly engineered full-stack virtual infrastructure offering. The partnership can be positioned as a response to growing unease in the enterprise virtualisation market over rising licensing costs, vendor lock-in, and legacy complexity.
The new solution integrates Nutanix Cloud Infrastructure with Pure Storage’s FlashArray platform, combining compute virtualisation, storage, networking, and management into a single operational stack. The companies claim that the offering is designed for data-intensive and mission-critical workloads, including AI applications, while providing enterprises with an alternative to traditional virtualization models.
At its core, the collaboration is a shift in enterprise IT strategy. As virtualisation costs increase and infrastructure becomes more distributed across hybrid environments, organisations are re-evaluating tightly coupled stacks in favour of modular systems that separate compute and storage while maintaining operational simplicity.
Pure Storage contributes its FlashArray platform, built on a storage-as-a-service model that consolidates block, file, and object storage under a unified management layer. The platform’s Evergreen architecture allows non-disruptive upgrades and zero-downtime operations, reducing the need for large-scale migration cycles.
FlashArray’s NVMe-based, disaggregated design enables sub-millisecond latency and claims higher data efficiency through always-on compression and deduplication, allowing organisations to scale capacity with fewer physical devices.
On the virtualisation side, Nutanix provides its Cloud Platform, anchored by Nutanix AHV, the company’s native hypervisor. AHV is positioned as a lower-cost alternative to third-party hypervisors, with built-in resilience and scalability for enterprise workloads. Nutanix Prism serves as the unified control plane, offering VM-centric management, automation, and monitoring from initial deployment through ongoing operations. Security and networking capabilities are extended through Nutanix Flow, which enables policy-based microsegmentation and granular traffic control within virtual environments.
The integrated solution allows FlashArray to operate directly within the Nutanix management ecosystem, enabling VM-level snapshots, simplified lifecycle management, and high availability. Pure Storage reports six-nines availability even during in-place upgrades, alongside replication features aimed at strengthening disaster recovery and business continuity.
Industry analysts view the partnership as indicative of a maturing virtualization market, where customers are prioritizing flexibility, performance, and operational predictability over tightly bundled ecosystems.
