OpenAI Plans ChatGPT Overhaul For Revenue Growth Ahead of IPO
The company is repositioning ChatGPT as a gateway to AI agents, coding tools, and business services as it continues to seek revenue from enterprises.
News
- OpenAI Plans ChatGPT Overhaul For Revenue Growth Ahead of IPO
- World’s First AI-Designed Vaccine Targets Future Pandemics
- Dubai’s ‘SME in a Box’ Reimagines Business Setup as an Integrated Service
- AI Dispatch | The Rise of the Agent-First World
- OpenAI, Anthropic & Microsoft CEOs Call for Stricter Laws Against AI Biothreats
- Sharjah Moves to Operationalize Agentic AI Across Government Functions
ChatGPT parent OpenAI is preparing the biggest overhaul of its chatbot as the company seeks new revenue streams and a stronger foothold in the enterprise market ahead of a planned public listing.
According to reports, the changes, expected in the coming weeks, will transform ChatGPT from a standalone AI assistant into a platform that integrates coding tools, AI agents, image-generation capabilities, and third-party applications.
The initiative shows OpenAI’s growing belief that the future of AI lies in agents that can perform tasks on behalf of users rather than simply responding to questions. These systems are designed to handle activities such as software development, scheduling, travel bookings, and workflow management across personal and professional settings.
“What we’re building towards is where you have your own personal agent that is capable of helping you across everything in your life, be it personally or at work,” said Thibault Sottiaux, who leads OpenAI’s core product and platform teams.
The overhaul will initially appear as updates to ChatGPT’s web and mobile interfaces, with new prompts and features encouraging users to explore services offered through partners such as Canva and Booking.com. Over time, OpenAI expects its models to automatically understand user intent, reducing the need for explicit prompts and navigation.
A key component of the strategy is Codex, OpenAI’s AI-powered coding product. According to people familiar with the matter, Codex has expanded its user base sixfold since launching its desktop application in February, reaching more than 5 million weekly active users.
The company views products such as Codex as important revenue drivers because a larger proportion of users pay for these services than for ChatGPT, where most users remain on free plans.
OpenAI’s growing focus on enterprise customers is also reshaping its business strategy. The company currently serves around two million businesses, which accounts for approximately 40% of total revenue. Internal projections suggest that enterprise customers could contribute half of OpenAI’s revenue by the end of the year.
This brings OpenAI closer to rival Anthropic, whose enterprise-focused strategy has fueled rapid growth in recent years. Anthropic’s Claude Code has emerged as a major competitor to Codex, intensifying competition in the market for AI-powered software development tools.
To support its new direction, OpenAI has reorganized several product teams, bringing ChatGPT, Codex, and related offerings under a single leadership structure. At the same time, some consumer-focused initiatives have been deprioritized, including a checkout feature that enabled purchases within ChatGPT. The company has also discontinued Sora, its video-generation product, less than a year after its launch.
OpenAI executives believe users will increasingly rely on a single AI assistant capable of handling a wide range of tasks across devices and applications. As AI agents become more sophisticated, the distinction between chatbots, coding tools, search products, and other software categories is expected to blur.
