Tally Launches New Campaign for Saudi MSMEs Aligned with Vision 2030
The campaign includes short films and digital assets featuring Saudi professionals and small businesses
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Tally Solutions has unveiled a new Saudi-centric campaign, “Built for Saudi Businesses. Growing With You.”, positioning the company more directly within the Kingdom’s rapidly expanding MSME ecosystem and aligning its product strategy with the economic diversification goals of Vision 2030.
Saudi Arabia’s small and medium enterprise sector has undergone sustained expansion, supported by regulatory reforms, digital-first government programmes, and rising entrepreneurial activity among young Saudis. Within this landscape, Tally is seeking to present TallyPrime—its core business management platform—as software architected around the operational, regulatory, and cultural contexts of Saudi firms rather than adapted generically for the region.
The company says TallyPrime now supports core compliance requirements, including VAT, Phase I and II e-invoicing for both B2B and B2C transactions, bilingual Arabic–English operations, and forthcoming integration of the Saudi currency symbol. But the campaign foregrounds less visible elements as well: a growing network of Saudi partners, technical support teams across major cities, and accumulated on-ground knowledge of the accounting practices and workflows that shape day-to-day business operations.
“Our aim has always been to build technology that feels Saudi-first—compliant, simple, multilingual, and reflective of how businesses here truly operate,” said Vikas Panchal, General Manager – MENA at Tally Solutions. “As Saudi businesses grow, Tally grows with them.”
The campaign includes short films and digital assets featuring Saudi professionals and small businesses, with themes such as e-invoicing readiness, integrated business management, and the ability to adapt to varied operational styles. By framing TallyPrime as a “future-ready” system built for local realities, the company aims to strengthen its role in the digital infrastructure supporting MSMEs.
With an expanding partner ecosystem and decades of experience working with small businesses globally, Tally is seeking to consolidate its footprint in Saudi Arabia at a moment when digital compliance, financial transparency, and operational efficiency are becoming core expectations for MSME growth.
