UAE Unveils Its First Marketplace for Buying and Trading Trademarks
Abdulla bin Touq Al Marri, Minister of Economy and Tourism, highlights that the platform will be crucial to boosting companies' market value.
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The United Arab Emirates’ Ministry of Economy and Tourism launched the region’s first digital platform, ‘TM Marketplace’, for buying and trading trademarks, on Wednesday in Abu Dhabi.
The initiative aims to enhance the innovative and competitive framework for intellectual property (IP) and trademarks within the UAE, resulting from collaborative efforts between the Ministry of Economy and Tourism and the UAE Government Leaders Program.
The launch took place in the presence of Abdulla bin Touq Al Marri, Minister of Economy and Tourism; Abdullah Ahmed Al Saleh, Undersecretary of the Ministry of Economy and Tourism; and Abdulrahman Hassan Al Muaini, Assistant Undersecretary for the Intellectual Property Sector at the Ministry.
“It is a unique initiative for the UAE and the region, enabling owners of trademarks registered in the UAE to list and trade their trademarks within a secure and transparent environment and connecting them with investors and entrepreneurs. It aligns with the forward-thinking leadership’s vision to foster a knowledge-based economy, develop new economic sectors, and support the competitiveness of the business environment,” says Al Marri.
He highlights that the platform will be crucial to boosting companies’ market value. “It also facilitates access for investors and entrepreneurs from around the world to ready-made or promising trademarks in the UAE, by lowering their barriers to entering the local market and shortening the time to market and business growth,” he adds.
The platform will support the expansion of SMEs and family businesses by transforming the value of their trademarks into usable financial assets.
The minister noted that the platform is operational from day one. “Through this step, we look forward to achieving a significant leap in the country’s trademark sector and increasing the market’s attractiveness to brands by up to 20% within the first year of operation, along with enhancing investment in intangible assets,” he says. The Ministry will be overseeing the platform.
From January to early November 2025, the UAE registered a total of 34,234 national and international trademarks. In the first half of this year alone, 19,957 trademarks were registered, marking an impressive 129% increase compared to the same period last year. Furthermore, the total number of trademarks registered in 2024 doubled to 31,537, up from 16,712 in 2023.
