![Design Your Marketing Organization to Fit Your Company’s Growth Stage](https://www.mitsloanme.com/wp-content/uploads/2023/09/Design-Your-Marketing-Organization-to-Fit-Your-Companys-Growth-Stage-382x255.jpeg)
Strategy
Design Your Marketing Organization to Fit Your Company’s Growth Stage
An early-stage company requires a different organizational structure than a mature one. Marketing leaders must adapt their teams and strategies accordingly.
An early-stage company requires a different organizational structure than a mature one. Marketing leaders must adapt their teams and strategies accordingly.
Chasing the mass market is a losing proposition for marketers in a polarized culture. Allying with the subculture that loves you is the best way to drive brand success.