Generative AI

Commercial AI services can put proprietary data at risk — but there are alternatives.

Many leaders don’t know how to design healthy, productive roles. ChatGPT proves effective here, when used wisely.

How can leaders speak about reskilling programs in ways that motivate people to act? Apply this advice gleaned from an experiment at Vodafone.

Brand managers need to stop guarding and start enabling in the generative AI age. Use these lessons to safely cocreate with consumers.

Figuring out the right approaches to generative AI is a process replete with ambiguity, experiments, and changes of mind.