Data

As AI ambitions soar, the report urges companies to revisit their data architectures, governance, and integration model.

The French tire manufacturer’s AI efforts have enhanced value creation, according to the company’s chief data and AI officer.

The ability to uncover such insights from limited, high-impact data could be especially valuable in fields where rare events carry outsized consequences.

From AI adoption to ever-changing algorithms, Middle East marketing experts discuss why a culture of continuous learning is key to staying ahead in a fast-moving digital landscape.

Data is invaluable, but working with it doesn’t always feel meaningful. Four strategies can help make data work more engaging.