Data

The French tire manufacturer’s AI efforts have enhanced value creation, according to the company’s chief data and AI officer.

The ability to uncover such insights from limited, high-impact data could be especially valuable in fields where rare events carry outsized consequences.

From AI adoption to ever-changing algorithms, Middle East marketing experts discuss why a culture of continuous learning is key to staying ahead in a fast-moving digital landscape.

Data is invaluable, but working with it doesn’t always feel meaningful. Four strategies can help make data work more engaging.

These trends will help D&A leaders meet the pressures, expectations, and demands they are facing in 2025.