Chris Rider, Antoine Ferrère, Zsófia Belovai, Maria Guadalupe, and Florian Englmaier

Chris Rider is a senior behavioral scientist at Novartis. Antoine Ferrère is global head of behavioral and data science within ethics, risk, and compliance at Novartis. Zsófia Belovai is behavioral science lead at MoreThanNow. Maria Guadalupe is a professor of economics at INSEAD. Florian Englmaier is professor of organizational economics at Ludwig Maximilian University of Munich. The views and opinions expressed in this article are the authors’ own and do not necessarily reflect those of their affiliated organizations.

Chris Rider, Antoine Ferrère, Zsófia Belovai, Maria Guadalupe, and Florian Englmaier

Author, MIT Sloan Management Review Middle East