Salesforce Adds Arabic to Agentforce to Meet the Demand for AI Systems
Arabic-enabled AI agents aim to improve service delivery and employee productivity across sectors in the UAE
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Business software provider Salesforce has introduced Arabic-language support for Agentforce, its autonomous AI agent platform, marking a step ahead in the UAE’s transition toward “agentic” enterprises and AI-driven government services.
The launch positions Salesforce to meet the region’s demand for AI solutions that operate natively in Arabic — a capability increasingly viewed as essential for productivity, inclusion, and national digital transformation goals.
Agentforce’s Arabic rollout covers Service Agent and Employee Agent, with additional agents to be introduced over time.
The update enables enterprises and government entities to deploy autonomous AI agents that understand, generate, and interact in Arabic across core functions, including customer service, internal operations, workflow automation, and employee support. By embedding Arabic AI agents into these systems, organisations can provide 24/7 digital services to Arabic-speaking customers, residents, and employees.
For the UAE, where AI adoption is closely tied to broader national strategies, the timing is well-planned. Government entities and service providers are under pressure to scale and support a growing population of Arabic-speaking users while maintaining a personalized experience for the users. Arabic autonomous agents capable of operating in Arabic help advance these aims by reducing manual workloads, increasing response speed, and ensuring culturally aligned interactions at scale.
“This is especially important for government entities and organisations serving the Arabic-speaking community,” said Mohammed Alkhotani, SVP and General Manager for Salesforce Middle East. “It strengthens language inclusion, elevates the citizen experience, and supports national goals around digital skills and future talent.”
Agentforce Service, designed as a “service that never sleeps,” draws on real-time customer data to automate resolution, recommendations, and case management across channels. The Employee Agent functions as an intelligent digital assistant embedded into everyday workflows — including Slack and mobile interfaces — helping employees complete repetitive tasks, retrieve organisational knowledge, and maintain productivity.
The launch highlights a trend in the Middle East, where AI-enabled platforms are transitioning from proof-of-concept to mainstream adoption. Increasingly, organisations are prioritising AI systems that operate in Arabic to ensure linguistic nuance, cultural accuracy, and equitable access. Across sectors, Arabic-language AI agents are becoming foundational to operational strategy.
By expanding Agentforce’s capabilities into Arabic, Salesforce is becoming a part of the shift that aligns with both organisational imperatives and national innovation agendas.
