AppsFlyer Launches 8 Offerings to Help Businesses Go From Clutter to Clarity
The products are slated to be rolled out globally by the end of the year.
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[Image source: Chetan Jha/MITSMR Middle East]
In a bid to evolve from mobile attribution pioneer to modern marketing cloud, AppsFlyer announced the launch of eight key products that can help businesses transform complex data into viable growth points.
“The modern marketing cloud represents the next evolution of our mission, uniting measurement, data collaboration, and AI into one trusted, privacy-first platform,” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “For over a decade, we’ve helped marketers adapt through the mobile and privacy revolutions. Now, in the AI era, we’re empowering them to go beyond optimization, to achieve truly autonomous growth.”
The new lineup includes:
- Agentic AI Suite: An execution layer combining AI-ready data, pre-built autonomous agents, and support for major language models like Claude and ChatGPT, streamlining workflow automation and insight generation.
- Incrementality for User Acquisition: Measures the true incremental impact of every marketing touchpoint across the user funnel.
- Cross-Platform Journeys & LTV Measurement: Provides unified measurement of user journeys and lifetime value across mobile, web, desktop, console, and CTV.
- Signal Hub: A privacy-first data collaboration marketplace, with Mastercard as the first global partner, enabling responsible data enrichment and activation using clean-room technology.
- Enterprise-Grade Security Package: Elevates compliance with SAML SSO, SCIM provisioning, granular access controls, and enhanced auditing for zero trust environments.
- Enhanced Attribution Model: Real-time AI behavioral analysis for fraud detection and true attribution reporting.
- My Dashboards: Redesigned dashboards featuring embedded AI assistants and natural language queries for instant insights without BI dependencies.
- Creative Management Hub: Centralizes creative asset management with automated workflows, AI-powered scoring, and optimization recommendations.
“These products were built hand-in-hand with our customers and partners, tested across industries and regions over the past several months,” said Barak Witkowski, Chief Product Officer at AppsFlyer. “Seeing how they’ve already helped brands identify new opportunities, maximize efficiency, and adapt to the AI era gives us tremendous confidence in what’s ahead.”
The products are slated to be rolled out globally by the end of the year.
“The next chapter of growth won’t come from bigger budgets or new identifiers but from better signals that capture intent, reflect real behavior, and power smarter targeting, sharper measurement, and AI that truly understands people,” the official blog read.
