Take Your Journey Mapping to The Next Level
12 November | Saudi Arabia
As products and customers evolve, customer journeys change. This means that marketers and CX professionals must approach customer journey mapping as an iterative process – one that is revisited and revised regularly. Head of CX at VML Oliver West brings over 20 years of hands-on experience for some of the world’s biggest brands.
Hosted by the MIT Sloan Management Review Middle East, this 6-hour highly interactive workshop will provide the tools, insights, and strategies you need to elevate your organization’s customer journey mapping to new heights.
With over 20 years of experience, Oliver has worked with major global brands and held roles such as Regional Head of CX at MRM and Vice President of UX and Research at Deriv.
He excels in optimizing products and services across diverse industries, using insights into human behavior to align with brand and commercial objectives.
The workshop is highly interactive, giving you the chance to apply what you’ve learned in real-time. You’ll engage in activities that challenge your thinking and push the boundaries of traditional journey mapping, helping you uncover new opportunities to enhance the customer experience.
Whether you’re just starting or looking to refine your skills, this workshop will equip you with practical tools and strategies to take your customer journey maps to the next level.
Register your details here. A member of our team will be in touch with you soon.
For any queries, please reach out to vishal@mitsloanme.com
